Every business of any size must have a marketing plan. You may have a marketing plan as part of your general business plan, but it should be reviewed and updated to address current trends and evolving customer interactions.
Having a Digital Marketing Plan or strategy might be a subcategory of your general marketing plan and must be even more dynamic still. The benefits of digital marketing are the speed of results. These results can then be used as a guide to your print media campaigns. Your print media campaigns can even incorporate digital marketing channels to allow you and your customers to interact in real time.
Real time interaction allows you to fill your restaurant at unexpected slow times, by sending out a special “Tonight Only” coupon. It allows you to fill an unexpected appointment cancellation, by easily and quickly by sending a message to a patient waiting list. It even allows you to generate feedback on your products and services to allow you to make adjustments to meet your customers wants and needs.
In today’s world, a marketing plan and a strategic growth plan must be dynamic to adapt to our fast changing environment. Learn how we can help you develop a customized plan that grows your business exponentially.